The Art of the Start 2.0The classic bestselling guide to making your new product, service or idea a success. Fully revised and expanded for the first time in a decade, The Art of the Start 2. 0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book